A unique and lighthearted approach to merch, custom print socks are an excellent way to showcase your brand in a fun and functional way. They are a perfect promotional item that fosters a sense of community and belonging, especially in team environments or for special events. Socks are a form of mobile advertising that subtly integrates your brand into the everyday lives of your audience, and they’re an ideal gift that shows appreciation for customers and employees.
Choosing the right design will depend on the intended use and the audience that will be wearing your socks. Bright and bold unique designs are appropriate for casual, fun occasions while more subtle designs may work better in professional settings. In addition to the design, you can also choose from a variety of printing options that will affect the quality and durability of your socks.
DTG printing (direct to garment) uses specialised inks that soak into the fabric, providing a higher-quality image that is less prone to small flecks of white. This technique is the most cost-effective option for smaller quantities, but it is not as durable as other methods like screen printing or dye sublimation.
Dye sublimation is a process that transfers a design onto a piece of cloth or sock using heat, which results in vibrant and durable colours that won’t fade. This method is the most cost-effective for larger orders, but it’s not as suitable for small quantities. Embroidery is another common method for producing printed socks, but it’s only appropriate for a limited number of colors and can be expensive for smaller orders.